PROJECT
Various Dole Packaging
THE CLIENT
Dole Food Company Inc.
As part of Dole’s intense market research before new products hit stores, new packaging and labels must be designed for test marketing.
I designed packaging for various and exciting new products. I loved being in on the earliest phase and pushing creative limits with a well-known, identifiable brand. (Photoshopping fruit all day also kick started healthier eating habits for me!)
PROJECT
ELECTRICAL PRODUCT DESIGN
CLIENT
Birkeland Current
Birkeland Current developed
a new product designed to reduce energy wasted when not being used. The smart surge protector would be linked to a key fob-like device that, when out of range, would automatically turn off lights
or devices. After hearing the name for the product, Pinch,
I immediately started playing with design concepts to
play on the name. I visually translated the nature of a pinch into the product logo and design. The result feels fun and welcoming, appealing to mainstream consumers, not simply a technology-savvy audience.